thermodynamics
Enthalpy
Every interaction costs energy you'll never get back—thermodynamics knows what the platforms won't tell you.
$ cat /tag/attention-economy/
physics
Standing Wave
In the resonant chamber of your digital life, you're not moving forward—you're oscillating in place, trapped between nodes of content that never lets you rest.
physics
Damping
Every oscillation in your digital life is being carefully dampened, tuned to extract maximum value before the signal dies.
physics
Period
In physics, a period is the time it takes to complete one cycle—but in the attention economy, your periods are being measured, optimized, and sold.
physics
Amplitude
In physics, amplitude measures the height of a wave—in surveillance capitalism, it measures how much of yourself you're willing to broadcast.
physics
Frequency
In physics, frequency measures how often something happens—in surveillance capitalism, it measures how often you happen to someone else.
physics
Oscillation
You swing between states, trapped in periodic motion, while the platform measures every amplitude of your attention.
physics
Simple Harmonic Motion
You oscillate between outrage and distraction with the predictable rhythm of a pendulum, and the algorithm knows exactly when you'll swing back.
physics
Efficiency
In physics, efficiency measures how much energy you waste—in digital capitalism, it measures how much of you gets consumed.
physics
Power
In physics, power is the rate of energy transfer—in surveillance capitalism, it's the rate at which your attention converts to profit.