physics
Quantization
In quantum physics, energy comes in discrete packets—and so does your attention, your identity, and every moment of your digital existence.
$ cat /tag/attention-economy/
physics
Total Internal Reflection
When light can't escape a denser medium, it bounces back—just like your attention trapped inside algorithmic walls.
physics
Reflection
In physics, reflection is when a wave bounces back from a surface—in surveillance capitalism, you are both the wave and the mirror.
physics
Refraction
Light bends when it crosses boundaries—so does your attention when it enters the digital medium.
physics
Diffraction
You were never meant to see the whole picture—just the interference pattern they chose for you.
physics
Interference
When waves collide, they create patterns of amplification and erasure—just like the competing signals fighting for your attention right now.
quantum-surveillance
Compton Scattering
Every interaction with your data changes both you and the observer—and neither emerges unchanged.
physics
Gamma Ray
The highest-energy photons in the universe arrive from cosmic violence—and so do the notifications designed to pierce through everything else in your life.
physics
Electromagnetic Wave
You are not consuming content—you are the medium through which information propagates, oscillating between states of attention and exhaustion.
physics
Mutual Induction
Two coils of wire taught us that influence travels in loops—now your attention feeds the algorithm that feeds you back.