physics
Conduction
Heat moves through contact, through touch, through the places where one thing meets another—and so does your data.
$ cat /tag/surveillance/
physics
Thermal Expansion
Everything grows when heated—metals, gases, your digital footprint under the heat of constant surveillance.
physics
Diffusion
Your data doesn't leak—it diffuses, following the same inexorable physics that spreads ink through water and your digital self across the network.
physics
Reversible Process
In thermodynamics, some processes can be undone without leaving a trace—but your digital footprint is entropy incarnate.
physics
Third Law
Every action has an equal and opposite reaction—but in the attention economy, you're always pushing against something that pushes back harder.
thermodynamics
Zeroth Law
In thermodynamics, equilibrium is everything—but in the attention economy, equilibrium means you've already been measured, catalogued, and sold.
physics
Thermal Equilibrium
In thermodynamics, systems exchange heat until they reach the same temperature—in the attention economy, you're the system being normalized.
physics
Amplitude
In physics, amplitude measures the height of a wave—in surveillance capitalism, it measures how much of yourself you're willing to broadcast.
physics
Frequency
In physics, frequency measures how often something happens—in surveillance capitalism, it measures how often you happen to someone else.
physics
Simple Harmonic Motion
You oscillate between outrage and distraction with the predictable rhythm of a pendulum, and the algorithm knows exactly when you'll swing back.