Resistance
In circuits and in consciousness, resistance determines how much energy becomes heat, how much signal becomes noise, and how much of you dissipates into the network.
In circuits and in consciousness, resistance determines how much energy becomes heat, how much signal becomes noise, and how much of you dissipates into the network.
In physics and surveillance capitalism alike, potential energy measures not what is, but what could be—the stored capacity for work, extraction, and conversion.
You exist in fields of influence you cannot see, but their effects shape every moment of your digital life.
The force between charged particles weakens with distance—but in the attention economy, your data creates fields that never decay.
In physics, opposite charges attract—in surveillance capitalism, you are the charge being pulled toward platforms that feed on your polarity.
You don't notice the exact moment water becomes ice—and you won't notice the moment your attention becomes a commodity.
Every emission has a cost, every observation changes what's observed, and in the attention economy, you are the black body radiating data.
You absorb everything, emit everything, and the temperature of your attention economy is rising.
The hotter something burns, the bluer its light—and the platforms know exactly what temperature keeps you scrolling.
Every interaction you have online emits something into the void—and unlike light, this radiation never stops traveling.