thermodynamics
Heat
In thermodynamics and surveillance capitalism alike, energy doesn't disappear—it just becomes less useful, more diffuse, and impossible to recover.
$ cat /tag/entropy/
entropy
Entropy
The universe tends toward disorder, and so does your digital life—but someone is profiting from the chaos.
physics
Equilibrium
In thermodynamics, equilibrium means death—and your digital life is reaching maximum entropy faster than you think.
information-theory
Signal-to-Noise
In a universe of infinite data, meaning is the scarcest resource. Claude Shannon defined signal-to-noise ratio. What happens when noise becomes the product?