physics
Work
In physics, work requires displacement—but in the attention economy, you're expending energy while going absolutely nowhere.
$ cat /tag/attention-economy/
physics
Projectile Motion
Every scroll has an initial velocity, a predictable arc, and an inevitable landing point—you just don't know where yours ends.
physics
Free Fall
In the absence of friction, all objects fall at the same rate—and so do you, through an infinite feed designed to eliminate every form of resistance.
physics
Terminal Velocity
You've been falling through the attention economy long enough that the resistance finally equals the pull—and this is where it gets dangerous.
physics
Pop
In physics, cavitation creates bubbles that collapse with devastating force—in the attention economy, notifications do the same to your consciousness.
physics
Crackle
The third derivative of position describes how your acceleration changes—and how platforms engineer the jolts that keep you scrolling.
physics
Snap
In physics, snap is the fourth derivative of position—the rate at which jerk changes—and in your digital life, it's the violence of attention torn from one moment to the next.
physics
Acceleration
In physics, acceleration is the rate of change of velocity—but in the attention economy, it's the rate at which your autonomy dissolves into algorithmic prediction.
physics
Displacement
In physics, displacement measures the shortest path between two points—but in the attention economy, you never arrive where you meant to go.
physics
Vector
In physics, direction matters as much as magnitude—and in the attention economy, your trajectory is worth more than your speed.