physics
Driving Force
In physics, a driving force maintains oscillation against resistance—in your digital life, it keeps you scrolling against exhaustion.
1100db
If you could hear this, it would create a Black Hole...
$ ls -la /posts/
physics
Natural Frequency
Every system vibrates at its own frequency—and the algorithms have learned exactly how to make you resonate.
physics
Damping
Every oscillation in your digital life is being carefully dampened, tuned to extract maximum value before the signal dies.
physics
Period
In physics, a period is the time it takes to complete one cycle—but in the attention economy, your periods are being measured, optimized, and sold.
physics
Amplitude
In physics, amplitude measures the height of a wave—in surveillance capitalism, it measures how much of yourself you're willing to broadcast.
physics
Frequency
In physics, frequency measures how often something happens—in surveillance capitalism, it measures how often you happen to someone else.
physics
Oscillation
You swing between states, trapped in periodic motion, while the platform measures every amplitude of your attention.
physics
Simple Harmonic Motion
You oscillate between outrage and distraction with the predictable rhythm of a pendulum, and the algorithm knows exactly when you'll swing back.
physics
Efficiency
In physics, efficiency measures how much energy you waste—in digital capitalism, it measures how much of you gets consumed.
physics
Horsepower
James Watt measured the rate at which horses could lift coal from mines, and now that same metric measures how quickly platforms extract attention from your mind.