physics
Lens
Every lens bends light toward a point of focus—and so does every algorithm, every interface, every screen that mediates your reality.
$ whois
physics
Total Internal Reflection
When light can't escape a denser medium, it bounces back—just like your attention trapped inside algorithmic walls.
physics
Reflection
In physics, reflection is when a wave bounces back from a surface—in surveillance capitalism, you are both the wave and the mirror.
physics
Refraction
Light bends when it crosses boundaries—so does your attention when it enters the digital medium.
physics
Diffraction
You were never meant to see the whole picture—just the interference pattern they chose for you.
physics
Interference
When waves collide, they create patterns of amplification and erasure—just like the competing signals fighting for your attention right now.
physics
Polarization
Light waves teach us that filtering information doesn't just reduce noise—it fundamentally transforms what remains, leaving you trapped in a single plane of reality.
quantum-mechanics
Wave-Particle Duality
You exist in superposition until someone measures you—and everyone is measuring you now.
physics
Pair Production
Every interaction you have online creates two entities: the experience you remember and the data shadow that never forgets.
quantum-surveillance
Compton Scattering
Every interaction with your data changes both you and the observer—and neither emerges unchanged.