physics
Thermal Equilibrium
In thermodynamics, systems exchange heat until they reach the same temperature—in the attention economy, you're the system being normalized.
$ whois
physics
Temperature
In thermodynamics, temperature measures the average kinetic energy of particles in motion—in surveillance capitalism, it measures how agitated your attention has become.
thermodynamics
Heat
In thermodynamics and surveillance capitalism alike, energy doesn't disappear—it just becomes less useful, more diffuse, and impossible to recover.
physics
Internal Energy
The hidden kinetic chaos inside every system—including you—that nobody sees but everyone harvests.
thermodynamics
Helmholtz Free Energy
In thermodynamics, not all energy is free to do work—and in the attention economy, not all of your consciousness is yours to spend.
thermodynamics
Gibbs Free Energy
In thermodynamics, spontaneity isn't about freedom—it's about which direction the universe allows you to fall.
thermodynamics
Enthalpy
Every interaction costs energy you'll never get back—thermodynamics knows what the platforms won't tell you.
entropy
Entropy
The universe tends toward disorder, and so does your digital life—but someone is profiting from the chaos.
physics
Standing Wave
In the resonant chamber of your digital life, you're not moving forward—you're oscillating in place, trapped between nodes of content that never lets you rest.
physics
Driving Force
In physics, a driving force maintains oscillation against resistance—in your digital life, it keeps you scrolling against exhaustion.