physics
Kinetic Energy
Every swipe carries momentum, every scroll accumulates velocity—and someone else is measuring the energy you're spending.
$ cat /tag/surveillance-capitalism-2/
physics
Energy
Every tap, every scroll, every moment of attention—you're converting your life's energy into data that powers someone else's empire.
physics
Work
In physics, work requires displacement—but in the attention economy, you're expending energy while going absolutely nowhere.
physics
Terminal Velocity
You've been falling through the attention economy long enough that the resistance finally equals the pull—and this is where it gets dangerous.
physics
Crackle
The third derivative of position describes how your acceleration changes—and how platforms engineer the jolts that keep you scrolling.
physics
Snap
In physics, snap is the fourth derivative of position—the rate at which jerk changes—and in your digital life, it's the violence of attention torn from one moment to the next.
physics
Acceleration
In physics, acceleration is the rate of change of velocity—but in the attention economy, it's the rate at which your autonomy dissolves into algorithmic prediction.
physics
Displacement
In physics, displacement measures the shortest path between two points—but in the attention economy, you never arrive where you meant to go.
physics
Newton's Third Law
Every click generates an equal and opposite extraction—the physics of digital reciprocity in an attention economy.
physics
Newton's Second Law
Force equals mass times acceleration, and your attention has both mass and momentum in the digital marketplace.