physics
Horsepower
James Watt measured the rate at which horses could lift coal from mines, and now that same metric measures how quickly platforms extract attention from your mind.
$ cat /tag/physics/
physics
Wattage
Every notification is a joule per second, and you're the circuit being driven to dissipate heat.
physics
Power
In physics, power is the rate of energy transfer—in surveillance capitalism, it's the rate at which your attention converts to profit.
physics
Conservation of Energy
In a closed system, energy cannot be created or destroyed—only transformed from one form to another, and you are the closed system.
physics
Mechanical Energy
Your attention is a spring being compressed, your engagement potential energy waiting to be released into kinetic profit.
physics
Potential Energy
Every unread notification is a boulder perched at the cliff's edge, waiting to convert stillness into motion, silence into noise.
physics
Kinetic Energy
Every swipe carries momentum, every scroll accumulates velocity—and someone else is measuring the energy you're spending.
physics
Energy
Every tap, every scroll, every moment of attention—you're converting your life's energy into data that powers someone else's empire.
physics
Work
In physics, work requires displacement—but in the attention economy, you're expending energy while going absolutely nowhere.
physics
Gravitational Potential
In physics and digital space alike, potential energy measures how far you can fall.