physics
Internal Energy
The hidden kinetic chaos inside every system—including you—that nobody sees but everyone harvests.
$ cat /tag/attention-economy-2/
thermodynamics
Helmholtz Free Energy
In thermodynamics, not all energy is free to do work—and in the attention economy, not all of your consciousness is yours to spend.
thermodynamics
Gibbs Free Energy
In thermodynamics, spontaneity isn't about freedom—it's about which direction the universe allows you to fall.
physics
Driving Force
In physics, a driving force maintains oscillation against resistance—in your digital life, it keeps you scrolling against exhaustion.
physics
Horsepower
James Watt measured the rate at which horses could lift coal from mines, and now that same metric measures how quickly platforms extract attention from your mind.
physics
Wattage
Every notification is a joule per second, and you're the circuit being driven to dissipate heat.
physics
Mechanical Energy
Your attention is a spring being compressed, your engagement potential energy waiting to be released into kinetic profit.
physics
Potential Energy
Every unread notification is a boulder perched at the cliff's edge, waiting to convert stillness into motion, silence into noise.
physics
Gravitational Potential
In physics and digital space alike, potential energy measures how far you can fall.
physics
Escape Velocity
You need 11.2 kilometers per second to break free from Earth's gravity—but what speed does it take to escape the pull of your own data?