physics
Energy
Every tap, every scroll, every moment of attention—you're converting your life's energy into data that powers someone else's empire.
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physics
Work
In physics, work requires displacement—but in the attention economy, you're expending energy while going absolutely nowhere.
physics
Gravitational Potential
In physics and digital space alike, potential energy measures how far you can fall.
physics
Escape Velocity
You need 11.2 kilometers per second to break free from Earth's gravity—but what speed does it take to escape the pull of your own data?
physics
Orbital Mechanics
You're not scrolling—you're orbiting, trapped in a gravity well of algorithmic attention, where escape velocity costs more than you can afford.
physics
Parabolic Trajectory
Every click you make follows a predetermined arc, and the algorithm already knows where you'll land.
physics
Projectile Motion
Every scroll has an initial velocity, a predictable arc, and an inevitable landing point—you just don't know where yours ends.
physics
Free Fall
In the absence of friction, all objects fall at the same rate—and so do you, through an infinite feed designed to eliminate every form of resistance.
physics
Terminal Velocity
You've been falling through the attention economy long enough that the resistance finally equals the pull—and this is where it gets dangerous.
physics
Pop
In physics, cavitation creates bubbles that collapse with devastating force—in the attention economy, notifications do the same to your consciousness.