Newton's Second Law
Force equals mass times acceleration, and your attention has both mass and momentum in the digital marketplace.
Force equals mass times acceleration, and your attention has both mass and momentum in the digital marketplace.
An object in motion stays in motion—unless acted upon by the algorithm that knows you better than you know yourself.
You're being flung outward by systems that pretend to hold you close—the physics of rotation explains why you can't look away.
You're not scrolling in circles—you're being held in orbit by forces you can't see.
The longer the lever arm, the easier it is to turn you—and the platforms know exactly where to apply pressure.
Once you start spinning in the attention economy, conservation laws guarantee you can't simply stop—you can only transfer your momentum elsewhere.
Objects in motion stay in motion—until you realize you've been scrolling for three hours.
In physics, momentum is mass times velocity—but in the attention economy, you are the mass being accelerated through infinite scroll.
In physics, friction resists motion—in digital space, its absence makes you slide effortlessly toward surrender.
1100 decibels is not loud. It is not even sound. At 1100 dB, audio becomes a black hole. This is why we named this site after an impossible number.