quantum mechanics
Operator
In quantum mechanics, operators transform states—but in surveillance capitalism, they transform you into data, one measurement at a time.
$ cat /tag/measurement/
quantum mechanics
Eigenstate
In quantum mechanics, measurement collapses possibility into certainty—and your digital profile does exactly the same thing to you.
quantum
Born Rule
In quantum mechanics, observation collapses possibility into reality—and every click, scroll, and pause does the same to your digital ghost.
physics
Horsepower
James Watt measured the rate at which horses could lift coal from mines, and now that same metric measures how quickly platforms extract attention from your mind.